The Importance of Website Uptime for Online Sellers

Have you ever visited your favorite website only to be greeted by an error, ‘this website is unavailable’? How about major websites like Facebook or Instagram, for example? Whenever they go down, people panic and they go to Twitter to air their grievances about the services’ downtime.

Website uptime is so important because what’s the point of a website if one is unable to access it? That is why it is crucial for website owners to be choosing only the top hosting companies out there.

What is Website Availability?

Website availability or website uptime is a measure of how long your website has been up and running without fail. It can be measured by looking at website uptime monitoring tools or simply from your website control panel that is provided for by your hosting provider.

That being said, there are so many factors that could influence your website’s availability. First is a server problem.

Web servers are owned by hosting companies and they are powerful computers that are made to run indefinitely. Assuming that you got a shared or VPS hosting plan (as most users do), your website should be included in the database on at least one of your hosting provider’s servers. So long as their servers are up and running, your website should be accessible at all times.

There are, however, some other culprits that may result in website downtimes. Internet spikes or spikes in web traffic is one; malicious code is another, among many other things.

Why Website Uptime is Important for Online Sellers

Let’s make one thing clear: Website availability is important for every website owner but this is especially even more so for online entrepreneurs.

One of the reasons why that is the case is that, according to a report that was published by SEMrush, people who come across an unavailable website the first time are less likely to come back to the same website in the future. They might go back if you are selling something that is not available in other stores, but that is usually a rare case.

Another important reason why website uptime is important for online sellers is that every minute that your website remains inaccessible could potentially mean that you are losing a lot of revenues in the process.

Now, you might think that server uptime guarantees are a good measure to mitigate potential losses in revenues, but for the most part, the compensation you will receive is not substantial to cover for the losses.

How You Can Protect Yourself from Website Downtimes

Fortunately, there are so many things that you can do to protect your website from any possible downtimes. Here are just some of them:

  • Go for a Reliable Hosting Company– Not all hosting providers are the same. There are those that specialize in keeping their servers in tip-top condition, so you’d want to go for such companies over the others
  • Optimize Everything on Your Website– Make sure that everything is in working order so that there will be no holes that can be exploited by hackers
  • Use Monitoring Services– Website uptime monitoring tools and services will ping your website every second and would notify you if your website is inaccessible at any time.
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