Web Design Sins You Might Be Making
Do you think you need to redesign your website to gain more online presence? Well, website design can be tricky subject. But yes, of course, a visually appealing and functional one can help you gain more traffic and conversion.
If you want to learn more about web design, read on. Below are 7 mistakes people usually make when designing websites as part of the business website design.
1. Fonts That are Too Small
One of the most common mistakes people usually make when it comes designing their websites is incorporating very small fonts. Back in the day, they would include 12 px fonts, which today, can be perceived as too small.
Remember, you only have very little time to capture the website visitors’ attention. You need make a good impression, and prove to them that they are in the right place. One research even proved that a person’s average attention span is only around 8 seconds.
Do you want to get your target market’s attention right away? Make sure that the body fonts are big enough to be read. Your readers might give up because they are tired of squinting.
2. Moving Sliders
Several people are not into moving sliders. For them, they are not effective, and can annoy website visitors. In fact, only 1% of users click on the slider items—and 84% of those clicks are only for the first item.
Sliders are hard to monitor, and therefore can be ineffective. Don’t add sliders just because it is cool, and that everyone else is doing it. Contemplate on the right strategy. What is the best possible way to present your business information?
3. Low-Contrast Fonts
What does low contrast mean?
It means a light-colored font on a light backdrop, or a dark-colored font on a dark backdrop. If you really want your website to look good and at the same time helpful, you would make sure that your posts are easy to read. Therefore, incorporating low-contrast fonts is not a good idea.
Solve this issue by utilizing high-contrast fonts. If your backdrop is dark, then your font should be light-colored. If you have a light backdrop, your font should be dark-colored.
4. Poor Line Height for Text
Line height is an website design aspect that is easily overlooked. Plenty of web designers choose fonts, picks sizes, selects line height arbitrarily, and end the task. However, this is a significant aspect that can impact your website’s overall appeal and design.
Come up with an ideal line height for your website. Never take this part for granted. Acknowledge the fact that some font combinations and designs are not appealing for some people.
5. Line Length That’s Too Long
Don’t create long lines of text in your website. What is the optimum length, then? They say that 50 to 60 characters every line is best. Alongside this, it means that 75 characters are acceptable.
Why is line length is so significant? Because lengthy text lines can be intimidating to read. On the other hand, if it’s too short, it can become annoying.
6. No Accent Color for Calls to Action
You are committing a he mistake if you forget to give calls to action an accent color. Accent colors are important for your crucial messages to stand out. Do you have “start a free trial” or “buy now” CTAs on your website? Then make sure that their button colors are different, in order to attract more attention and curiosity.
7. Common Design Principle Violations
Learn the industry’s best practices, and stick with all the important principles. Do you want to exercise further creativity? Do you want to come up with various ways on how to display your menu? What if you have plenty of crazy ideas, but then you can’t put them all to work?
Fulfill common principles, while being creative and adventurous at the same time. Always strike the balance.
Building your own website doesn’t have to be long and complicated. You just need to complete it using the right resources and guidelines. Below are some tips and tricks to make sure that your new platform will be visitor-ready.
1.Utilize Helpful Tools and Platforms
Do you want to finish your website in a convenient manner? Do you know how to promote it to your target audience? Apart from researching and understanding the web design industry, you should also look for platforms and tools that will make your life easier. You can check out video tutorials, and read blogs. Learn more about website design, SEO and promotions.
2.Look for the Perfect Domain
Think of the domain that can best represent your website making company and your brand. The address you want should be unique and catchy. You need to keep it sweet and short. Make sure the words are not smashed all together—it should make perfect sense. Just stay true to the nature of your brand and business.
3.Find and Use the Appropriate Resources
So you’re done adding content, and yet it looks and feels empty? Well then, you need to add widgets, images and icons to your pages. You wouldn’t want your website to look boring, especially if you are selling unique products and services.
4.Address Your Writer’s Block
Coming up with great content for your website is not an easy task. This may probably be more difficult than learning all the technical aspects. The first thing you should understand is the nature of your target audience. Write to them. Communicate your message well. Make sure that your writings are concise and SEO friendly.
Take note that these materials don’t need to be perfect. If you want to make some revisions, you can always come back for some changes later on. What’s important now is putting your ideas into writing, and setting the tone of your content.
5.Put Amazing Images
Whether you are maintaining a personal website or an online store, you need to include fantastic images to your website. This is an important aspect you should always remember. A website without good photos is boring. Of course, you would want to add some accents, to make your space look more sellable and professional.
6.Choose the Best Logo
If you want your website to look more interesting and professional, you need to give it a logo. This is not only about efficient web design, it is part of your branding strategy. It should be unique and original—not just an ordinary clipart that you got for free. You need something that can represent your brand, and looks awesome. Don’t worry, there are a lot of affordable designing services out there that you can try.
7.Structure Your Website Well
Creating a website is not just about uploading images, widgets, icons and content. All of these elements need to be structured and positioned strategically. You need to format your website’s content efficiently. The first step is to make sure that you have the right template. This template should work best for your goals. Choose the right format, and fill it all in.
8.Less Is More
When it comes to efficient website design, less is more. However, with so many choices available, you might go a little overboard. Always contemplate on your design options. All the elements should have their own purposes, and must be aligned with your goals and branding.
Are you a web designer or a web design firm and you’re on the lookout for design trends that will make a huge impact in 2019? Then, look no further! In this article, I will highlight some key design trends that are going to be popular in the next year.
Make It More Personalized
If you are creating a B2B (Business-to-Business) website, then making something that is more personalized for your customers is something of utmost importance.
Your goal in making a website is probably to drive up more sales and by personalizing your site based on the user’s information (like address, location, and age), you can present some products that they will most likely buy anyway.
When you do this, more and more of your site visitors will likely convert because you will save them a lot of time.
VUI stands for Voice User Interface and popular examples of this would be the Amazon Alexa and Echo services. The reason why this is on the rise is that it gives people the convenience of ordering something, without having to use their mobile phone to tap or their computers to click just to purchase from the website.
Voice User Interface is a great feature that should be implemented in all websites, particularly in the business industry because a lot of people will most likely use this above any other conventional methods.
And, with the rise of devices that can support voice commands, you’ll be left out if you do not implement VUI in your website design.
Proper Use of Typography
Conversely, businesses want a more minimalistic approach since they want their products to be at the forefront while the design is just something on the background that can also help improve the aesthetics as well.
The proper use of Typography is essential to attract the crowd that you want. Using fonts that are flashy and bold should only be used on websites that promote artistic flair.
For more professional use-case scenarios, you want to use fonts that offer a cleaner look so as to not remove the attention of your customers to what truly matters – your products.
GIFs or Dynamic Illustrations
Using such media evokes certain emotions that you normally wouldn’t get by using stationary photos. Leverage this to your advantage and I promise you that there will be more customers going to your site.
Augmented Reality (AR)
Most gaming and app companies are making use of augmented reality and people are actually loving it. The ability for them to interact with digital elements in the real-world is something refreshing and something that’s never been done before.
And although augmented reality was used primarily in games and apps, it is slowly being incorporated in web designs as well.
Be creative and use this technology to your advantage.