Mobile App Development Trends that Will Benefit Business Owners
Business owners only want to provide the best service to their customers. That is because they not only want to retain their existing clients, but they also want to attract new prospects as well.
One of the ways to improve their businesses is to have their very own mobile application. But, what are the features that should be in there to entice old and new customers alike? Read on to find out some mobile app development trends that will help benefit business owners.
1. The Proliferation of Enterprise Mobile Apps
The company’s employees are the ones who will make the business owner successful. That is why there is now a need for the development of enterprise mobile apps.
These applications have features that will really help streamline the entire venture’s operations. It can provide employees with all of the right information so that they can do their work efficiently.
For business owners, such applications would help them keep track of their entire company; allowing clearance to different employees and managers.
It provides security in the business sense since you will have the power to control who sees what and what other functions and features are only available to a particular worker.
2. Accelerated Mobile Pages (AMP)
Most mobile applications nowadays load pretty quickly. But, it would definitely not hurt if you will improve its page loading speeds even further.
That can be done with the implementation of Accelerated Mobile Pages or AMP. This feature makes webpages load quickly.
Because your application will be much faster across the board, both customers and your employees alike would be much happier when using your business application.
3. Better Mobile Applications Across the Board
There are plenty of new technologies that mobile app developers can already integrate into pre-existing applications. One of them that would provide great benefit to both business owners and customers is machine learning.
This AI-powered technology allows business owners to provide more personalized options to the customers that will, in turn, make their clients happy.
Other AI implementations include chatbots which, again, provides personalized actions that are specific to an individual. There are also voice assistants like Siri and Amazon’s Alexa that will help people get what they want just by saying a few voice commands.
4. Improved App Security
As we shift to a more digital life, it brings us more convenience knowing that we can do a lot of things using our mobile devices. We can pay for our food, we can pay our bills, and we can even consume media all in our smartphones and tablets as well.
Because of the fact that you can transact using such devices, there is now a need for improved app security. This is especially true in this day and age where we rely more on cloud technology for our data. Also, most of the services would require users to log in to their accounts before getting a hold of such things.
For app developers, employing secure encryption protocols and other security measures is already not an option; it is mandatory.
Five Features Businesses Need to Consider When Building A Mobile App
In the wake of counseling on the structure and improvement of almost 200 mobile applications, I’ve picked the main five highlights I think organizations and brands need to think about when building one. They’re not advanced science highlights, yet watchful thought on how they are utilized will yield the best utilization out of your mobile application.
Before we get into it, how about we address one essential inquiry first: Why fabricate a mobile application? Contracting a group of mobile application company can get expensive snappy, so there ought to be an unmistakable objective that benefits your image or business and eventually drives more traffic, clients, commitment and, in particular, income.
When you’ve decided a reasonable way to the abovementioned, it’s fundamental to take a gander at an application as a bit of programming that keeps running on a mobile telephone. View it as something exceptionally situated to use the abilities of a gadget and endlessly more dominant than contending programming encounters, for example, a mobile-designed site or commercial.
With that, here are my best picks for must-have includes in your next mobile app development:
Profound Integration with Location-Based Services
As I would like to think, this is the absolute most essential component to use in a mobile web app. You fundamentally approach the mobile telephone’s GPS and, in this way, the whereabouts of your end client anytime.
There is a huge number of approaches to utilize this data, for example, by serving custom area-based substance like coupons and promotions for retail stores. You can likewise rearrange the conveyance of on-request benefits or communicate socially with clients in closeness. Whatever the utilization case is, having a tie-in with the gadget’s area-based administrations will increase the value of both you and your end client.
Streamlining an App for Offline Access
Not really a component, as such, yet where sites fall flat, mobile applications can win. Since a mobile application is a discrete bit of programming running on the customer side, a great deal can be performed in the User Interface without a web association.
Application engineers should exploit this and structure ways where a client can associate with the application – without an association – as flawlessly as could be allowed while lining up solicitations and data. Along these lines, the data or demand can be submitted and got once a decent web association is available.
For instance, matching up a nearby database on the telephone with one in the cloud enables a client to associate with the last known refreshed bit of substance. What’s more, in spite of the fact that it could be obsolete by a couple of minutes, it is as yet a limitlessly enhanced affair than having no information by any stretch of the imagination, an association blunder or an endless stacking liveliness.
Contact ID, Face ID or Equivalent
This is one of my most loved highlights that frequently gets ignored. Not all gadgets can profit by this equipment innovation, yet engineers on iOS ought to positively exploit it. Why? TouchID – and, all the more as of late, FaceID – makes marking into an application snappy and consistent and is moderately easy to execute from an application advancement point of view.
Any element that streamlines use goes far and is viewed as a major win. Nowadays, there can be a few dozen applications going after your clients’ screen time, so whatever you can do to make their lives less demanding is going to having an enduring effect. This element additionally has the advantage of making your application feel increasingly current.
This nearly appears to be guaranteed, yet few application designers really utilize this component appropriately. For this situation, less is better. There is by all accounts a continuous estimation in the business that utilizing each chance to get the consideration of your client will expand your use and impressions.
In any case, this is frequently not the situation for profitability applications. Most clients will utilize your application since it is genuinely helpful and illuminates an essential need, regardless of whether for accommodation or efficiency. Your pop-up message should expand this and be used for essential updates and alarms.
We live in an interesting new existence where social positioning among recent college grads trumps pretty much everything in reality. So critical is the discernment we make for our gathering of people that applications like Instagram have prevailed upon the world with something as basic as photo sharing.
While applications that fathom a genuine business need or open certifiable comfort will be the best in getting predictable client commitment, having some component of gamification has turned out to be progressively fruitful in driving application sees.
Something as straightforward as a day by day remunerate, upvote or likes, or a point framework dependent on application use or highlight cooperation, can go far to draw in your end client.
Since applications are constant, recording a client’s commitment in an application will be a lot less demanding than, state, on a site, where a login or some kind of “treat” should be used so as to peg that session to a particular client.
This can get confounded when a client utilizes different web-empowered gadgets, requiring following on each discrete gadget. Mobile applications don’t experience the ill effects of these equivalent complexities, and thusly it is my solid proposal to boost mobile’s one of a kind points of interest.
Maybe you thought I’d uncover some industry competitive advantage when assembling this rundown, yet oh dear, the highlights that are basically imperative are the presence of mind ones that are regularly ignored or shoddy.
Numerous brands and new companies alike are centered around the center highlights that are special to their item and neglect to address the complimentary gifts in the application improvement space.
There still gives off an impression of being a tad of quality around mobile applications, where organizations feel that on the off chance that they fabricate it, clients will consequently come.
The application biological community is focused, and clients are progressively critical when searching for an application they’re willing to submit the time to. It’s principal to join your one of a kind highlights while regarding your gathering of people’s time and giving them the most extreme profit by, and motivations to, utilize your application.
So, you’ve done the app creation process and you’re ready to publish it in the different app stores. Your job is done now, right? All you have to do is sit back, relax, and wait for the money to come in. No, your job is actually not finished. With a plethora of similar app development already on the market, if you do not know how to promote your application, you will not enjoy some huge profits. It is your responsibility to employ some monetization strategies that can help you generate more revenue. I happen to know some, so read on to find out about it.
1. Rewarded Videos
You might have used an app before, like a game perhaps, that presents to you a short video and if you watch it in its entirety, you will be given some in-game credits that you can use to purchase some stuff. That is actually the concept of “rewarded videos.” Think of this as video ads, but instead of forcing your customers to view it, let them do it themselves by luring them in using rewards. This tactic is widely used in applications that have in-app or in-game purchases. By doing this strategy, you’re going to increase the number of app downloads in no time.
One proven way to generate app revenue is by implementing advertisements in your application. It can be in the form of banner ads wherein if the user clicks on it, you will be given some money. However, ads have become something that is frowned upon by the community not because of the actual advertisement, but it is due of the way the developers have implemented it. There are just some ads that are so pervasive that it inhibits and lessens the user experience. Therefore, if you are going this route, make sure to use it sparingly and in strategic locations only.
3. Improve Your ASO
If you have a website, you have to make sure that you employ the right search engine optimization strategies so that it can be found at the top of the search engine results pages. The same can be said for app stores, but instead of SEO, you implement ASO or App Store Optimization. The basic principles still apply. The brand of your product should be one of the keywords and it should be placed on the title, in the description, and the actual app itself. Also, include some pictures and even videos to help with the optimization as well.
5. In-App Purchases
Giving people the ability to unlock new features and enjoy new content through DLC is one way to increase monetization. Customers will have to pay a fee to enjoy more in- game credits or they would have to dish out some money for new features to be made available. This is a little bit different than subscription-based models in that they will not be inhibited by a time frame. Each dollar they’ve spent will mean that the things they’ve acquired can be enjoyed without having to worry about expiration.
With so many apps these days, it is now more important than ever to not only develop an amazing application, but also make sure that you employ the right monetization strategies that work. Fortunately for you, all of the most effective ones are highlighted in this article.