Does Keyword Density Still Matter in Today’s SEO?

Back in 2011, using the right keywords was still a thing. I mean, it is the only thing that many people thought about when they’re thinking of implementing SEO techniques on their websites.

To some extent, they’re pretty successful doing it. That is why there are black hat SEO like overstuffing keywords being prevalent in this time.

However, Google Search’s algorithms have changed dramatically over the years and what used to work before does not work as effectively today as it once did.

This is not to say that Keywords do not matter anymore, but what I am saying is that keyword density, at least to the extent that we used them before, does not hold any importance anymore in today’s SEO landscape. Here are somethings that online marketing services recommend you do instead.

Website Relevance

For you to better understand why keywords are important when it comes to search engine optimization, Google and other search engines make use of them to make your content relevant.

For example, if you’re using keywords for “hair salon”, your topic is relevant for people who are using those search terms, ultimately making your website more visible to the active searchers.

Before the hummingbird update, black hat SEO techniques would tell you to overstuff your content with keywords so that you will rank higher. And it was actually true back in the day. Then came the update that killed those techniques.

The Hummingbird Update

Before this update, Google looked at site relevance based on the keywords used. But after the implementation of the Hummingbird update, it now views site relevance differently.

So, instead of using “hair salon” to dictate the site’s relevance to that particular search term, the algorithm now tells the search engine to look for the qualities that would satisfy the search query. In other words, instead of solely relying on keywords for site relevance, it now relies on the quality or the context about the hair salon using natural and often, conversational language.

This ultimately means that although keywords are still important in today’s SEO, it doesn’t hold as much weight as it did before.

The Takeaways

Despite the changes in the way Google Search handles websites, there are still some key takeaways from the new updates.

  • It is still important that you do keyword research. Only this time, you will focus more on the quality and the volume of the keywords instead of just relying on just about every keyword imaginable.
  • The placement holds more bearing now than it once did. It is important that you use your keywords in the title and the first few paragraphs of your content.
  • High-volume keywords are important and the only ones that you should think about.
  • There is now a priority for you to use your keywords the same way words are used in a natural conversation.


Keyword density doesn’t work to help you rank higher anymore. However, this is not to say that keywords, themselves, do not bear any importance anymore because it still does.

You just have to change the way you treat it. No more overstuffing, no more shady tactics. Just use it in a more natural way.

Learn from the Optimization Experts: 6 Effective SEO Tips to Gain Massive Website Traffic

Are you updated with the latest SEO tips? If not, then that could be a problem. Search engine optimization means fully optimizing your website content so it can turn up more often in search engine results.

With a good search engine marketing strategies, you can experience the amazing benefits of increased website traffic. This can improve lead generation, and lead to more sales and conversions.

What is challenging is the changed in factors influencing how SEO ranking works and improved a lot in the past years. This simply means that those SEO techniques you used 5 years ago won’t prove effective today.

That is why we are here to update you with the latest SEO tips for the upcoming months. We have recruited expert help to make sure that you are applying the right elements in your SEO strategy.

In this list, 6 experts share their favorite search engine optimization tactics and tips for gaining massive traffic. Read on! If there is one thing can unify them all, it is better content creation.

Time to the updated SEO Tips, Let’s see the list below:

Always improve the “almost” website posts

Andy Crestodina: Rewrite the website posts with “almost” high rankings. You can look for them in under Analytics in the Acquisition > Search Console > Queries report. Why not set an advanced filter to display the phases for which the average rank is more than 10 (on the second page).

Give these blog posts an overhaul. Add examples, answers, details, images, statistics, contributor quotes or anything else that can make it a better material. This way, you can add not only length but also key phrase usage.

3 ways to make this technique even more effective:

  1. Make it a routine. Do this regularly in your quarterly content marketing audit.
  2. Check all the rankings of the web pages, to make sure that you are not hurting its relevance.
  3. Work on the semantically connected sub-topics as you rewrite. These are visible on the search results page, in the “related searches” section, and in the answer boxes and at the  very bottom of the web page.

Andy Crestodina is the Chief Marketing Officer and co-founder of Orbit Media. Orbit Media  is an award-winning 38-person web design firm located in Chicago.

    Discover the Potential of Video.

    Shilpa Shah: One of the best SEO techniques? Quality over quantity. Having a big number of indexed web pages doesn’t always mean that your blog or website will be able to attract organic traffic. Try to get rid of those shallow posts on your website. These are content that have either superficial content or low word count.

    Today, video marketing can be considered as a huge source for traffic. However, some marketers still choose to ignore its huge potential.

    You need to focus on meaningful posts that are really engaging, and makes each website visitor want to read and browse through the entire post. Moreover, videos have several untapped potentials. Do you know that they are great for SEO and can help improve user engagement?

    Shilpa Shah is the co-founder of Hummingbird Web Solutions. Hummingbird Web Solutions owns the popular WordPress plugin store,, WordPress theme store,, and WordPress Slider plugin,

    Considering another technique for search engine optimization? Ian Cleary do has a different way on link building for SEO:

    Build Something Useful

    Ian Cleary: We are doing outreach to establish links, and gain focus on brand mention links.  Once a particular brand mentions us and fails to link to us, we should reach out to them to be able to get a link. We get many online mentions, so there is a big opportunity to grow link profiles and eventually generate substantial traffic.

    Another important approach is creating useful utilities. These are pieces of software providing significant value to our readers. We can make these available for them, free of charge.  Afterwards, you can do a 301 redirect with the utility, and then back to the website itself to generate lots of links. We can do a several outreach routines to promote these kinds of tools.

    Ian Cleary is the founder of RazorSocial. It is a digital agency known for its popular technology blog.  He is also an OutreachPlus (email marketing outreach tool) co-founder.

    Optimize, amplify and then distribute.

    Heidi Cohen: To be able to maximize search engine optimization results, digital marketers will continue to move away from disposable content. How to accomplish this?

    Just tap into the 4Cs of content:

    Conditions, Creation and Circulation to be able to build your Community.

    Heidi Cohen’s search engine optimization blog techniques focus on doing more with your website content. You can create more content based on your company’s business goals, content context and audience needs to achieve your SEO goals.

    You can support your search objectives using these 3 content types:

    1. Develop new interesting content. Create the 5 core content types (cyclical, FAQ, foundational, crowd pleaser, other and long-playing content) to be able to meet your readers’ and business’ needs.
    2. Renovate and audit some of your existing content. Re-promote it!
    3. Transform new, interesting content. Extend content longevity by converting content into other formats—images, audio and video!

    Always optimize your content. Make you’re your posts work for social media, customers and influencers. Amplify your content! It is important to focus your first 3 days of post promotion to maximize your reach. Continue promoting your them on both free and paid media.

    Lastly, you should always measure your results, and support your niche’s growing community.

    Heidi Cohen-from Chief Content Officer turned award-winning “Actionable Marketing Guide.” It is focused on mobile marketing, content and social media.

      Maximize User Engagement

      Max DesMarais: Always focus on user engagement. Whether you are updating an existing post, or building an entirely new material, the webpage should be established in such a way to maximize user engagement. The webpage….

      • Must be easy to read. Your content should utilize headings, whitespace, short paragraphs, and other relevant images to be able to make your webpage easier to absorb.
      • Should include highly relevant offers and links. You can answer your readers’ questions by providing relevant internal links.
      • Should have many ways for readers to absorb the posts. Why not include video, images and infographics? These materials can capture your audience’s attention and can make them more engaged.

      Employing these types of SEO techniques can ensure that your website pages are highly valuable to the audience.

      Max DesMarais is a PPC and SEO Specialist for Vital. Vital is a digital marketing and PPC agency specializing in PPC management services.

        Make those Old Blog Content New Again

        Susan Greene: For years, I’ve been pumping out blog posts on copywriting. Those blog content had helped secure high Google rankings for my preferred keywords. Howeer, I just realized recently that I was missing out on an important SEO opportunity.

        I was so focused on making new blog content I never explored the option of going back and refreshing my old ones. They still have useful information, but some of it was, of course, very outdated. It’s important to go through old blog posts. Do the following:

        Optimize and write title and alt text for all of the images.

        Rework old post titles for it to be more SEO-friendly.

        Update any detail thatis no longer relevant or accurate.

        Remove old images and add new stock photos.

        Review all the meta descriptions and title tags for relevance.

        Check existing links. Make sure that they are still working, and then add new relevant links to newer pages.

        Susan Greene has a deep understanding of Internet marketing. She has been working as a professional copywriter for more than 25 years, and has a conversational writing approach that can help convert prospects into customers.

        Well, that’s the end of our SEO tip roundup! Learned new SEO tips and tricks? Put it all into practice. Make sure your new SEO strategy is working by going back to this guide and measuring content marketing ROI.

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