Mobile App Development Trends that Will Benefit Business Owners
Business owners only want to provide the best service to their customers. That is because they not only want to retain their existing clients, but they also want to attract new prospects as well.
One of the ways to improve their businesses is to have their very own mobile application. But, what are the features that should be in there to entice old and new customers alike? Read on to find out some mobile app development trends that will help benefit business owners.
- The Proliferation of Enterprise Mobile Apps
The company’s employees are the ones who will make the business owner successful. That is why there is now a need for the development of enterprise mobile apps.
These applications have features that will really help streamline the entire venture’s operations. It can provide employees with all of the right information so that they can do their work efficiently.
For business owners, such applications would help them keep track of their entire company; allowing clearance to different employees and managers.
It provides security in the business sense since you will have the power to control who sees what and what other functions and features are only available to a particular worker.
- Accelerated Mobile Pages (AMP)
Most mobile applications nowadays load pretty quickly. But, it would definitely not hurt if you will improve its page loading speeds even further.
That can be done with the implementation of Accelerated Mobile Pages or AMP. This feature makes webpages load quickly.
Because your application will be much faster across the board, both customers and your employees alike would be much happier when using your business application.
- Better Mobile Applications Across the Board
There are plenty of new technologies that mobile app developers can already integrate into pre-existing applications. One of them that would provide great benefit to both business owners and customers is machine learning.
This AI-powered technology allows business owners to provide more personalized options to the customers that will, in turn, make their clients happy.
Other AI implementations include chatbots which, again, provides personalized actions that are specific to an individual. There are also voice assistants like Siri and Amazon’s Alexa that will help people get what they want just by saying a few voice commands.
- Improved App Security
As we shift to a more digital life, it brings us more convenience knowing that we can do a lot of things using our mobile devices. We can pay for our food, we can pay our bills, and we can even consume media all in our smartphones and tablets as well.
Because of the fact that you can transact using such devices, there is now a need for improved app security. This is especially true in this day and age where we rely more on cloud technology for our data. Also, most of the services would require users to log in to their accounts before getting a hold of such things.
For app developers, employing secure encryption protocols and other security measures is already not an option; it is mandatory.
So, you’ve done the app creation process and you’re ready to publish it in the different app stores. Your job is done now, right? All you have to do is sit back, relax, and wait for the money to come in. No, your job is actually not finished. With a plethora of similar app development already on the market, if you do not know how to promote your application, you will not enjoy some huge profits. It is your responsibility to employ some monetization strategies that can help you generate more revenue. I happen to know some, so read on to find out about it.
1. Rewarded Videos
You might have used an app before, like a game perhaps, that presents to you a short video and if you watch it in its entirety, you will be given some in-game credits that you can use to purchase some stuff. That is actually the concept of “rewarded videos.” Think of this as video ads, but instead of forcing your customers to view it, let them do it themselves by luring them in using rewards. This tactic is widely used in applications that have in-app or in-game purchases. By doing this strategy, you’re going to increase the number of app downloads in no time.
One proven way to generate app revenue is by implementing advertisements in your application. It can be in the form of banner ads wherein if the user clicks on it, you will be given some money. However, ads have become something that is frowned upon by the community not because of the actual advertisement, but it is due of the way the developers have implemented it. There are just some ads that are so pervasive that it inhibits and lessens the user experience. Therefore, if you are going this route, make sure to use it sparingly and in strategic locations only.
3. Improve Your ASO
If you have a website, you have to make sure that you employ the right search engine optimization strategies so that it can be found at the top of the search engine results pages. The same can be said for app stores, but instead of SEO, you implement ASO or App Store Optimization. The basic principles still apply. The brand of your product should be one of the keywords and it should be placed on the title, in the description, and the actual app itself. Also, include some pictures and even videos to help with the optimization as well.
5. In-App Purchases
Giving people the ability to unlock new features and enjoy new content through DLC is one way to increase monetization. Customers will have to pay a fee to enjoy more in- game credits or they would have to dish out some money for new features to be made available. This is a little bit different than subscription-based models in that they will not be inhibited by a time frame. Each dollar they’ve spent will mean that the things they’ve acquired can be enjoyed without having to worry about expiration.
With so many apps these days, it is now more important than ever to not only develop an amazing application, but also make sure that you employ the right monetization strategies that work. Fortunately for you, all of the most effective ones are highlighted in this article.